Gregg Young Chevrolet Features Beefy Giveaway | Edmunds

Gregg Young Chevrolet Features Beefy Giveaway

NORWALK, Iowa — A new hunk of muscle is competing with the 2015 Chevrolet Corvettes and Camaros at Gregg Young Chevrolet of Norwalk — a cow named Avenue.

General Manager Hoss Devine has a farmer bring the cow into a pen inside the service drive Thursday through Saturday, where customers may stop by before the end of May, bring a non-perishable food item for a local food pantry and guess how much the cow weighs.

The people with the four closest guesses will win a quarter-side of a cow from a local butcher — about 150 pounds of meat each — while Avenue will be on display at the Iowa State Fair.

A cow at a dealership brings in new faces, Devine told Edmunds.

"When a story ran on the news about the cow and the food drive, we had one of our biggest Saturdays ever," Devine said. 

While not everyone who visited bought a car, Devine said the dealership was able to reintroduce itself to the community as the business changed owners a year ago. 

"We also helped the cow," he said. "Avenue is a 4-H project and we helped him get used to being around people for when he goes to the Iowa State Fair."

Edmunds says:  A clever dealership puts the old ways of marketing out to pasture with this idea.

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