GRAND JUNCTION, Colorado — Grand Junction Chrysler Dodge Jeep Ram is hosting its first-ever Boo Crew Costume Drive with TV station News Channel 5 to help foster children get a chance to dress up for Halloween.
The dealership is acting as the drop-off location for any new or gently used costumes, as well as the storefront for foster families — or any other child without a costume — to search the rolling clothing racks for a perfect fit.
"Families call me ahead of time, so I get their gender and ages to make sure we have some choices in stock for them," Jennifer Edwards, customer-relations manager, told Edmunds.
The dealership has invested about $800 in child-friendly decorations and giveaways for the event, as well as visiting several thrift shops to buy several costumes to launch the drive, Edwards said.
"You would be surprised how many foster babies there are, so we had to make sure we had infant costumes in stock," she said.
Edwards admits this is an unusual way to get people into the used-car portion of their showroom, where they set up the display, but the drive was never about moving metal.
"This is something we do out of the goodness of our hearts," she said.
Edmunds says: This dealership serves as a good neighbor to even the smallest members of the community.