Gordon Chevrolet Links Employees and Customers Through Charity Events | Edmunds

Gordon Chevrolet Links Employees and Customers Through Charity Events


GARDEN CITY, Michigan Gordon Chevrolet hasn't yet crossed the Walk for Wishes finish line, but it already feels like a winner.

This marks the fourth Make-A-Wish Michigan walk for the dealership team, Gordon Chevrolet Executive Manager Susan Ianni told Edmunds.

Last year was the first time the dealership raised enough to grant a wish to a child with a life-threatening medical condition and it's on target to earn the $10,000 necessary to grant another wish this year.

To inch closer, it recently welcomed customers into the Chevrolet showroom to play games and enjoy the entries in a chili cook-off.

"We got into fundraising about 13 years ago and it really impacted our dealership," Ianni explained. "It has brought the dealership together. People from every department come together for the cause."

The dealership got even more passionate about Make-A-Wish after Ianni's 2-year-old granddaughter, Lucy, was diagnosed with leukemia shortly after birth.

"We understand firsthand how important these wishes are," she said.

Ianni said charity work has helped Gordon Chevrolet's relationship with its customers as well. 

"People love that we're involved and they like to tell you about their favorite charities," she said. "It's an interesting dynamic because they like that they can talk to us about something other than cars."

Edmunds says: The true meaning of charity hits home for this special dealership.

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