GMC Canyon Denali Pickup Truck Under Consideration | Edmunds

GMC Canyon Denali Pickup Truck Under Consideration


Just the Facts:
  • A GMC Canyon pickup truck with the high-end Denali trim is under serious consideration by General Motors, a GM executive confirmed for Edmunds.
  • "I am pushing my friends and colleagues, the engineering guys and the designs guys" to create it, said Duncan Aldred, Buick-GMC vice president of sales and marketing, in a recent interview.
  • A Denali model — if produced — would be priced above a fully equipped GMC Canyon SLT model.

SAN DIEGO A GMC Canyon pickup truck with the high-end Denali trim is under serious consideration by General Motors, a GM executive confirmed for Edmunds.

"I am pushing my friends and colleagues, the engineering guys and the designs guys" to create it, said Duncan Aldred, Buick-GMC vice president of sales and marketing, in a recent interview.

He added: "I think there is a place for a Denali trim on this."

A Denali model — if produced — would be priced above a fully equipped GMC Canyon SLT model.

The base 2015 GMC Canyon SLT with two-wheel drive starts at $34,595, including a $925 destination charge. A fully loaded model with four-wheel drive is priced around $40,000.

A Canyon Denali model would target truck shoppers who want premium features in a smaller package, namely a midsize pickup truck.

If built, the Canyon Denali would not just alter the standard features on the Canyon SLT.
"We need to give you substance," Aldred said. "Fundamentally, it has to look different. The grille treatment is unique. You can see it from a long way away that (it) is a Denali."

The uplevel truck will have to "feel special to the customer, so things such as when you start the vehicle, the flash screen on the entertainment system would say 'Denali,' not 'GMC,'" Aldred added.

Many GMC Sierra, Terrain and Yukon Denali owners have a special fondness for their vehicle and refer to it as a "Denali," not a "GMC," Aldred said.

Denali is essentially a sub-brand within the GMC brand. With the exception of the Canyon and Savana van, all of GMC's models offer a Denali trim, accounting for about 20 percent of GMC's sales.

"Denali has plenty of potential," Aldred said.

A Canyon Denali would target such high-end trucks as the 2014 Nissan Frontier Desert Runner and 2015 Toyota Tacoma TRD Pro 4x4. The Tacoma TRD Pro 4x4 starts at $38,300, including an $885 destination charge.

Deliveries of the redesigned 2015 GMC Canyon began last month.

Edmunds says: No production date for a GMC Canyon Denali has been set, but GM is floating this trial balloon with the intent of gauging the reaction of potential buyers. The smart money is on a Canyon Denali — sooner rather than later.

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