GM Reports Strong March Sales Despite Recall Woes | Edmunds

GM Reports Strong March Sales Despite Recall Woes


Just the Facts:
  • Car shoppers snapped up GM vehicles in March, despite the automaker's ongoing recall problems.
  • "Shoppers still see it as a trusted brand and they've responded to GM's pricing programs and marketing message throughout the month," said Jessica Caldwell, Edmunds senior analyst and director of pricing and industry analysis.
  • The 2014 Buick Encore, Chevrolet Silverado and Cadillac SRX are among the standouts in GM's March sales report.

DETROIT Car shoppers snapped up GM vehicles in March, despite the automaker's ongoing recall problems.

"Publicity-wise, this has certainly been a trying month for GM, but you wouldn't know it by looking at its sales," said Jessica Caldwell, Edmunds senior analyst and director of pricing and industry analysis. "Shoppers still see it as a trusted brand and they've responded to GM's pricing programs and marketing messages throughout the month.

"In fact, shopper consideration for GM brands on Edmunds.com has remained relatively steady in the last 60 days. Nothing in our data shows that shoppers are shying away from new GM vehicles — at least for now."

GM this week said it now has recalled nearly 7 million vehicles worldwide this year in a push to respond more aggressively to safety problems.

The 2014 Buick Encore, Chevrolet Silverado and Cadillac SRX are among the standouts in GM's March sales report. Encore sales were up 71 percent, Silverado sales were up 14 percent and SRX sales were up 37 percent, according to GM.

GM dealers delivered 256,047 vehicles in the U.S. in March, an increase of 7 percent compared to March 2013. Fleet sales were down 5 percent due to a planned reduction in rental deliveries. GM said average transaction prices hit a record $34,000.

"Our dealers continue to work hard to exceed people's expectations for customer care, whether they are shopping for one of our award-winning new products or coming in to have their vehicle serviced," said Kurt McNeil, GM's U.S. vice president of sales operations, in a statement on Tuesday.

Edmunds says: GM put the brakes on three months of sales declines in the U.S. in March: an impressive feat, given its recall concerns.

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