GM Engineers Deployed to Dealerships To Make Better Products | Edmunds

GM Engineers Deployed to Dealerships To Make Better Products


Just the Facts:
  • Engineers from General Motors are getting up close and personal with customers by spending lots of time in dealerships.
  • The automaker said the goal is to create "better products and happier customers."
  • So far, 90 engineers have been deployed nationwide to meet with field-service engineers, dealership sales managers and after-sales service technicians.

DETROIT Engineers from General Motors are getting up close and personal with customers by spending lots of time in dealerships.

The automaker said the goal is to create "better products and happier customers."

So far, 90 engineers have been deployed nationwide to meet with field-service engineers, dealership sales managers and after-sales service technicians.

"The engineers who have experienced this program have initiated or enhanced product improvements already under way," said Mark Reuss, GM executive vice president of Global Product Development, Purchasing & Supply Change.

The engineers behind the Chevrolet Corvette, Cadillac CTS, GMC Sierra and Buick Enclave have been part of the program thus far.

The engineers take a month-long tour of Chevrolet, Cadillac, Buick, GMC and competitor dealerships in major U.S. markets from Connecticut to California. At each dealership, the engineers shadow sales and service personnel and meet with customers.

"This program has taught me how important our dealers are to our customers," said Michael Bailey, Corvette chassis systems engineer. "It gives me new perspective on what I do every day, like things I need to put more focus on that can help our dealers and improve the customer experience."

Edmunds says: Expect other automakers to copy this worthwhile program.

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