GM CEO Mary Barra Reassures Customers About Ignition-Switch Recall | Edmunds

GM CEO Mary Barra Reassures Customers About Ignition-Switch Recall


Just the Facts:
  • GM CEO Mary Barra told consumers "you are our compass," as she sought to reassure the public following the recall of nearly 1.4 million GM small cars in the U.S. for defective ignition switches.
  • Barra made the statement in a video posted by GM on the corporate Fast Lane blog.
  • "You are at the heart of everything we do and we intend to make this recall as smooth as possible for you so we will not let it ever happen again," Barra said.

DETROIT GM CEO Mary Barra told consumers "you are our compass," as she sought to reassure the public following the recall of nearly 1.4 million GM small cars in the U.S. for defective ignition switches.

Barra, who has been in her new post for just two months, made the statement in a video posted by GM on the corporate Fast Lane blog. The recall is linked to 12 deaths.

"I want to make it clear to our customers that you are our compass," Barra said. "You are at the heart of everything we do and we intend to make this recall as smooth as possible for you so we will not let it ever happen again. We will learn from this and we will be a better company."

Barra is pictured in the blog wearing a headset at a GM call center with another unidentified employee.

The recall involves the 2005-'07 Chevrolet Cobalt, 2007 Pontiac G5, 2006-'07 Chevrolet HHR and Pontiac Solstice, 2003-'07 Saturn Ion and 2007 Saturn Sky.

Barra is set to testify before a House panel on April 1 about the recall. The Oversight and Investigations Subcommittee confirmed this week that Barra and David Friedman, the acting administrator of the National Highway Traffic Safety Administration, will testify about GM and NHTSA's response to consumer complaints related to stalling, airbag non-deployment and ignition-switch problems in the recalled cars.

The Senate Commerce Committee also confirmed that it will hold its GM hearing next Wednesday.

Edmunds says: Barra takes an active role in explaining how GM will handle the recall, but there are still many unanswered questions about the extent to which GM knew about ignition problems in Cobalt, Ion and other cars.

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