SANTA MONICA, California — The week between Christmas and New Year's, dubbed "New Car, New Year," will be the busiest car shopping time of the year, according to Edmunds.com.
Leasing will also hit an all-time high.
New car sales during the final week of December will be 78 percent higher than the average week earlier in December, while typically the last week of any month averages just 40 percent higher than the sales in earlier weeks.
December is usually one of the most popular months for luxury car shopping at dealerships, due in part to all of the higher-end brands closing out the older model year inventory. But several automakers are even offering special deals on 2015 models.
Lexus is advertising its "December to Remember" sales event now through January 5.
"The final week of the year is a particularly exciting time for car shoppers," said Philip Reed, Edmunds senior consumer advice editor. "As the dealers look to sell the last of their 2014 model year vehicles, car shoppers will have the opportunity to choose from a wide range of cars at affordable prices."
Edmunds will be on hand to help shoppers by extending the hours of its free Live Help service. The service will be open from 7 a.m. to 7 p.m. on December 26, a particularly busy day.
There are a number of ways to access the service. Call 1-855-782-4711, text ED411, tweet to @EdmundsLive or send an e-mail to firstname.lastname@example.org. Experts will be available to answer questions about pricing, features and other vehicle information.
Edmunds says: Keep this in mind as you head out to the showroom: Year-end incentives and rebates will save shoppers an average of 10 percent off the MSRP for 2014 model year vehicles, compared to 6 percent off MSRP for 2015 model vehicles.