BENTONVILLE, Arkansas — George Nunnally Chevrolet in Bentonville, Arkansas is proving that car shoppers want to buy vehicles from environmentally responsible companies.
The dealership, which puts the emphasis on green buildings, is singled out by General Motors as being a pioneer when it comes to its environmental credentials.
GM recently launched its "Green Dealer Recognition" program and cited George Nunnally Chevrolet's efforts in a dealership pilot program.
"George Nunnally Chevrolet encouraged the concept of sharing cost-effective activities that dealers could implement during remodels or new builds, such as installing LED lighting or capturing rainwater from a rooftop," the automaker said.
The dealership's Web site notes that it is just one of two LEED-certified automobile dealerships in the state, with features like high-efficiency plumbing fixtures, a white roof to reflect heat and building materials with high recycled content.
"Although financial savings is what started our environmental upgrades, we've found we have like-minded people in our community that really appreciate the effort we made," said Gan Nunnally, general manager. "We're seeing that through our service lane and our sales. These are people who have not previously driven a Chevrolet."
"Within just 24 hours of the program's launch, 66 dealerships signed up and began evaluating their performance against our criteria," said Kurt McNeil, GM vice president of U.S. sales and service. "We think customers should know all the behind-the-scenes efforts our dealerships make to leave a smaller footprint on their communities."
Eight GM dealers have achieved green dealer recognition for superior sustainability performance.
Other automakers are showcasing their green dealerships, too.
Edmunds says: Car shoppers can expect to see even more dealerships embrace green initiatives in the future.