Gas Card Giveaways Lure Consumers to Showrooms | Edmunds

Gas Card Giveaways Lure Consumers to Showrooms


Just the Facts:
  • Dealerships are using gas card giveaways to draw in prospective buyers.
  • Gas prices ended February with the largest increase since July 2013, with the national average rising about 17 cents per gallon, according to AAA.
  • Gas card giveaways are a regular promotion at Mike Anderson Chevrolet in Chicago.

CHICAGO Dealerships are using gas card giveaways to draw in prospective buyers just as civil unrest in Ukraine and Venezuela and seasonal refinery maintenance are adding some pain at the pump.

Gas prices ended February with the largest increase since July 2013, when summer driving season kicked in, with the national average rising about 17 cents per gallon, according to AAA. The current national average price per gallon is $3.47, down from the year-ago price of $3.73.

While there has been no disruption to global supply, Russia is the third largest oil-producing country after Saudi Arabia and the United States, according to Energy Information Administration data.  

Gas card giveaways are a regular promotion at Mike Anderson Chevrolet in Chicago, General Sales Manager Guy Cesario told Edmunds. He gives a $10 gas gift card to anyone who schedules a test drive on a new or a used car.

"It gives people an incentive to come out and give Chevrolet a look because there are a lot of people in the city who might not consider Chevrolet," Cesario said. "If you give them a little gas money to reimburse them for coming out to take one for a test drive, that seems to help. It draws them out."

Showcase Honda in Phoenix sometimes has potential customers lined up around the block when it features gas card giveaways. 

Even the automakers are getting in on the giveaway. General Motors of Canada Ltd., which is hosting a month-long sale, is including a 40-cent-a-liter gas card as another purchase motivator.

Edmunds says: Some free gas builds foot traffic and good will at dealerships.

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