- Fred Anderson Toyota in Raleigh, North Carolina uses funny videos, including one that's a takeoff on the TV show The Bachelorette, to spotlight car features and retain customers.
- The dealership's "Matchmaker" video shows a woman agonizing over a Toyota Prius and a Toyota Corolla.
- The videos, created by Internet salesperson Jeff Teague, help customers remember his name.
RALEIGH, North Carolina — Fred Anderson Toyota in Raleigh, North Carolina uses funny videos, including one that's a takeoff on the TV show The Bachelorette, to spotlight car features and retain customers.
The dealership's "Matchmaker" video shows a woman agonizing over a Toyota Prius and a Toyota Corolla. But instead of handing a red rose to the winner, as is done in the popular TV series, she turns over the car keys. The car beeps an approval and pledges to keep her safe and make her smile.
Other dealership videos include a parody of a game show with trivia questions such as "what is the world's best-selling car?"
Internet salesperson Jeff Teague is the brains behind the videos.
"It's one way to set yourself apart in this competitive industry," Teague told Edmunds.
Teague came up with the idea to post videos on the dealership's Web site, YouTube and Facebook as a retention tool. He heard a statistic in a training seminar that said 81 percent of customers won't remember a year later the person who sold them their last car.
The videos have worked.
Teague's previous customers who've stumbled on the videos have called him to say, "Hey, you sold me my last car and that video was funny. We'll be in soon and we're going to come see you," he explained.
Teague, who has a marketing background, realizes that today's shopper cruises the Internet for the best car deal before setting foot in the dealership. It makes sense that part of their research is who would be the best salesperson to handle their purchase.
"You want someone fun, easy-going, genuine, down-to-earth," Teague said. "You can pick the salesperson you want and that is part of your research these days. That's why I did these videos. I wanted someone to remember me and our world-class dealership."
Edmunds says: A little creativity goes a long way in helping customers remember your name.