DEARBORN, Michigan — Ford's Friends & Neighbors Pricing Event, which began on Tuesday and runs through January 4, offers what the automaker calls "an inside deal, now for everyone."
To take advantage of this special pricing, go to Ford.com using a computer or smartphone, then click on Search Inventory, select a model, enter your Zip Code and locate a vehicle near you. The price displayed will be your final cost, without the usual negotiating.
Alternatively, visit a local Ford dealership and hear about the deals in person.
Ford's U.S. sales analyst, Erich Merkle, told Edmunds: "We're looking to make this a very simple, straightforward offer. It should result a very transparent, no-haggle shopping experience, which we expect will resonate with consumers during the busy holiday season."
Merkle said the percentage of discount will vary by model but noted that the amount is the same as that of the company's X-Plan program, which is offered to suppliers and other business associates and takes pricing very close to dealer invoice levels.
The Friends & Neighbors promotion begins as Ford has logged its best October monthly sales since 2004.
The Mustang was a sales leader last month, with a jump of 121.2 percent over October 2014. Other strong contenders among light vehicles included the Edge (+38.6 percent) and Explorer (+29.7 percent) SUVs and the Focus model line (+19.6).
The F-Series pickup, a perennial best-seller, posted sales of 65,500 units, also a significant increase over this time last year.
Having recorded total October retail sales of 213,938 units, an improvement of 13.4 percent compared to the prior year, Ford clearly intends the Friends & Neighbors Pricing Event to build on this momentum and continue the upward trend into 2016.
General Motors on Tuesday announced it is extending the GM Military Discount on eligible Chevrolet, Buick and GMC models in honor of Veterans Day. More than 23 million veteran U.S. military personnel and their spouses can join active duty, reserved and retired service personnel in receiving the discount.
The program runs now through January 4, 2016.
It features pricing below the suggested retail price for eligible vehicles.
As part of GM's October sales announcement on Tuesday, the automaker said car shoppers are "embracing our Shop-Click-Drive online shopping program, where the price you see is the price you pay."
Edmunds says: Consumers in the market for a Ford or GM vehicle this holiday season will want to take advantage of some special pricing programs.