Ford Offers Recipe For Happy Commute | Edmunds

Ford Offers Recipe For Happy Commute


Just the Facts:
  • A new survey commissioned by Ford finds lots of unhappy, stressed-out commuters, but the automaker says certain vehicle features can take the edge off a gridlocked lifestyle.
  • Improved sound insulation, remote keyless entry and climate-controlled seats "would improve" a routine drive, according to Ford.
  • Women who participated in the survey said the top negative aspects of commuting include "maintaining a regular exercise routine and spending quality time with family and friends."

DEARBORN, Michigan — A new survey commissioned by Ford finds lots of unhappy, stressed-out commuters, but the automaker says certain vehicle features can take the edge off a gridlocked lifestyle.

"Most of us don't think of our commute as our happy place," Ford said in a statement. "More than half of commuters feel that their commute has little positive impact on their lives, including meeting work expectations."

Women who participated in the survey said the top negative aspects of commuting include "maintaining a regular exercise routine and spending quality time with family and friends."

Improved sound insulation, remote keyless entry and climate-controlled seats "would improve" a routine drive, according to Ford. Nearly all commuters told Ford that better gas mileage would "enhance their commute."

As you might expect, some of the features mentioned by Ford are optional in Ford vehicles. For example, heated driver and front passenger seats are part of a $1,500 options package in the 2014 Ford Edge SEL.

The Ford study of 800 U.S. commuters was conducted in January by McGuire Research.

Edmunds says: Ford's plan for a happier commute may have an impact on your wallet.

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