Ford F-150 Wins Hearts of America's Wealthiest Buyers | Edmunds

Ford F-150 Wins Hearts of America's Wealthiest Buyers


SANTA MONICA, California — The most popular vehicle among the wealthiest Americans is the Ford F-150 pickup truck, according to a new analysis from Edmunds.com.

Though rich buyers can park just about anything in their garages, it turns out that their tastes are not so different from ordinary Americans.

The Honda Accord and CR-V also make the top 10 on everyone's shopping list.

"Affluent buyers are satisfied with the technology, utility and performance that mainstream brands have to offer," said Jessica Caldwell, Edmunds.com executive director of industry analysis.

Other top 10 favorites among buyers with an annual income of $250,000-plus include the Jeep Grand Cherokee, Jeep Wrangler, Lexus RX, BMW X5, Ford Explorer, Toyota Highlander and Honda Pilot.

Nine of the top 10 most popular vehicles in the top income bracket are trucks or SUVs, compared to six out of 10 for all buyers. More than 53 percent of cars registered to the wealthiest Americans are SUVs, compared to just more than 40 percent of all buyers.

Edmunds says: Non-luxury vehicles are winners with car shoppers with the deepest pockets.

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