Ford Debuts Pre-Collision Assist With Pedestrian Detection Safety System | Edmunds

Ford Debuts Pre-Collision Assist With Pedestrian Detection Safety System


Just the Facts:
  • Ford Motor Co. introduced a new vehicle safety system called Pre-Collision Assist with Pedestrian Detection, and said it will roll out to Ford and Lincoln vehicles in the near future.
  • The system provides up to full automatic braking, if the driver does not respond to a warning in time.
  • The system is designed to help drivers avoid rear-end collisions with other vehicles at all speeds and can help avoid pedestrians at lower speeds.

DEARBORN, Michigan Ford Motor Co. introduced a new vehicle safety system called Pre-Collision Assist with Pedestrian Detection on Thursday and said it will roll out to Ford and Lincoln vehicles in the near future.

The system provides up to full automatic braking if the driver does not respond to a warning in time.

Ford's new system is designed to help drivers avoid rear-end collisions with other vehicles at all speeds and can help avoid pedestrians at lower speeds. It can also help to reduce the severity of or even eliminate some frontal crashes.

"The technology will come to North America next year but we can't yet announce product details, and so we can't give details on pricing for it, either," wrote Ed Saenz, a Ford spokesman, in response to a query from Edmunds.

The new driver-assist system, which uses radar and camera technology to scan the road ahead, will roll out first on the 2015 Ford Mondeo in Europe this year.

Ford said the system "does not replace the driver and has limitations, including nighttime, low and harsh lighting conditions, vehicles moving in a different direction and certain weather conditions."

Many automakers are rolling out crash-avoidance systems. Mercedes-Benz offers Distronic Plus with Pre-Safe Brake on its vehicles. This system can sense if a crash is imminent and automatically apply 40 percent of braking power.

The Subaru Eyesight System provides drivers with "an extra foot on the brake when needed," Subaru said. It is optional equipment on the 2015 Subaru Outback, Legacy and Forester.

Edmunds says: Car shoppers can look forward to this new Ford safety system. But in the meantime, Ford also offers optional driver-assist technologies, including a blind-spot information system with cross-traffic alert and collision warning with brake support.

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