Florida Ford Dealership Leaves Big Footprint on Community | Edmunds

Florida Ford Dealership Leaves Big Footprint on Community


Just the Facts:
  • Elder Ford of Tampa's recent special events include an appearance by Stone Crusher Monster Truck, a holiday sports-equipment drive and a fundraiser with Special Operations Forces.
  • The dealership also lends a hand with manatee rescue.
  • General Manager Terald Hopkins says the emphasis is on events and fundraisers that benefit the community.

TAMPA, FloridaElder Ford of Tampa's recent special events include an appearance by Stone Crusher Monster Truck, a holiday sports-equipment drive and a fundraiser with Special Operations Forces.

Elder Ford of Tampa General Manager Terald Hopkins firmly believes he has to spend money to make money — but only if that money benefits the community.

Hopkins has helped Elder Ford of Tampa triple its sales in two years by hosting a slew of special events and donating to various fundraisers.

"By being a community dealership, I've found that if I host these events without asking for something in return, then eventually people feel better about coming to the dealership when it's time to buy a car," Hopkins told Edmunds of the four-year-old dealership.

About two years ago, Elder Ford made a $300 donation after being approached by the Manatee County Search and Rescue.

"It's in a different county than we are in, but they needed a donation and we were happy to do it," Hopkins said.

The person requesting ended up buying a Ford Focus from Elder Ford and has since sent at least five customers who also bought cars.

"That's all from a relationship that began with a donation request," he said. "Reaching out into the community has really turned into something amazing for us."

Edmunds says: Connecting with the community pays dividends.

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