- Elder Ford of Tampa's recent special events include an appearance by Stone Crusher Monster Truck, a holiday sports-equipment drive and a fundraiser with Special Operations Forces.
- The dealership also lends a hand with manatee rescue.
- General Manager Terald Hopkins says the emphasis is on events and fundraisers that benefit the community.
TAMPA, Florida — Elder Ford of Tampa's recent special events include an appearance by Stone Crusher Monster Truck, a holiday sports-equipment drive and a fundraiser with Special Operations Forces.
Elder Ford of Tampa General Manager Terald Hopkins firmly believes he has to spend money to make money — but only if that money benefits the community.
Hopkins has helped Elder Ford of Tampa triple its sales in two years by hosting a slew of special events and donating to various fundraisers.
"By being a community dealership, I've found that if I host these events without asking for something in return, then eventually people feel better about coming to the dealership when it's time to buy a car," Hopkins told Edmunds of the four-year-old dealership.
About two years ago, Elder Ford made a $300 donation after being approached by the Manatee County Search and Rescue.
"It's in a different county than we are in, but they needed a donation and we were happy to do it," Hopkins said.
The person requesting ended up buying a Ford Focus from Elder Ford and has since sent at least five customers who also bought cars.
"That's all from a relationship that began with a donation request," he said. "Reaching out into the community has really turned into something amazing for us."
Edmunds says: Connecting with the community pays dividends.