Fiat Chrysler Automobiles Debuts | Edmunds

Fiat Chrysler Automobiles Debuts


Just the Facts:
  • Car shoppers were introduced to a new car company name and logo on Wednesday as Fiat Chrysler Automobiles debuted following Fiat's completion of ownership of Chrysler.
  • "A new chapter of our story begins with the creation of Fiat Chrysler Automobiles," said John Elkann, Fiat chairman, in a statement.
  • One "happy dealer compared being part of a Chrysler/Fiat company to walking into a fine Italian restaurant," said Chrysler in a statement on its Web site.

TURIN, Italy Car shoppers were introduced to a new car company name and logo on Wednesday as Fiat Chrysler Automobiles debuted following Fiat's completion of ownership of Chrysler.

"A new chapter of our story begins with the creation of Fiat Chrysler Automobiles," said John Elkann, Fiat chairman, in a statement. "A journey that started over a decade ago, as Fiat sought to ensure its place in an increasingly complex marketplace, has brought together two organizations each with a great history in the automotive industry and different but complementary geographic strengths. FCA allows us to face the future with a renewed sense of purpose and vigor."

Fiat Chrysler Automobiles is designed to be a "true peer to the major global automotive groups," the company said.

One "happy dealer compared being part of a Chrysler/Fiat company to walking into a fine Italian restaurant," said Chrysler in a statement on its Web site. Chuck Eddy, the chairman of the Chrysler National Dealer Council who made the culinary analogy, said the deal is "nothing but good for our network."

Fiat Chrysler Automobiles will be headquartered in the Netherlands with shares traded in New York and Milan.

A long-term FCA business plan will be rolled out to the financial community at the beginning of May.

The FCA acronym is described by the company as "easy to understand, pronounce and remember."

It added: "It is a name well suited to a modern, international marketplace."

It is unknown at this point how Chrysler cars and trucks will be labeled in the future.

Edmunds says: Consumers will find themselves adjusting to a new corporate identity for Fiat and Chrysler.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT