- Ferrari plans to launch at least one new model every year through 2018.
- Ferrari will limit annual production to 7,000 cars to help maintain the brand's exclusivity.
- The Italian supercar maker recently was rated "the world's most powerful brand."
AUBURN HILLS, Michigan — Ferrari plans to launch at least one new model every year through 2018, but will limit annual production to 7,000 cars to help maintain the brand's exclusivity.
Sergio Marchionne, head of Ferrari's parent Fiat Chrysler Automobiles, said each new model will have an eight-year life cycle: an initial run of four years, followed by more potent M versions that last another four years.
At the company's Investors Day meeting, Marchionne said Ferrari also is planning the "selective launch" of special series that will target even higher-end customers.
But Ferrari will "keep production capped to preserve the brand's uniqueness," he said.
The Ferrari range now includes four V8 models (458 Italia, 458 Speciale, 458 Spider, California T) and two V12 models (F12 Berlinetta, FF), as well as a new flagship, the LaFerrari hyper-hybrid, whose entire production run of 499 cars is sold out, despite a price tag of more than $1.4 million.
Earlier this year, Ferrari was rated as "the world's most powerful brand," topping such powerful global brands as Apple, Google, Coca-Cola and Disney. Brands were rated on a variety of measures, including desirability, loyalty, consumer sentiment, visual identity and online presence, in a survey by market research firm Brand Finance.
Edmunds says: Ferrari puts the emphasis on exclusivity, something that should appeal to car shoppers with deep pockets.