Feds Roll Out New Vehicle Recall Label, Phone App To Help Consumers | Edmunds

Feds Roll Out New Vehicle Recall Label, Phone App To Help Consumers


Just the Facts:
  • Federal safety regulators on Wednesday rolled out a new vehicle recall label that is designed to help consumers recognize a legitimate recall notice from an automaker.
  • The idea is to help consumers differentiate an actual vehicle recall notice from junk mail or misleading sales material.
  • "Recalls only work if consumers are aware of them," said U.S. Transportation Secretary Anthony Foxx in a statement.

WASHINGTON — Federal safety regulators on Wednesday rolled out a new vehicle recall label that is designed to help consumers recognize a legitimate recall notice from an automaker.

The idea is to help consumers differentiate an actual vehicle recall notice from junk mail or misleading sales material.

"Recalls only work if consumers are aware of them," said U.S. Transportation Secretary Anthony Foxx in a statement. "This new label will allow consumers to quickly recognize recall notices mailed to their homes so they can act quickly to get their vehicles, child restraints, tires or other motor-vehicle equipment fixed."

The National Highway Traffic Safety Administration has been on a mission to improve recall notification for consumers.

The safety agency said the new label "will help protect consumers from misleading sales and marketing materials that mimic, in their wording and presentation, legitimate safety recall alerts from manufacturers that can lead owners to purchase costly products and services that have no connection to a legitimate safety recall."

Earlier this month, the National Highway Traffic Safety Administration said almost 22 million vehicles were recalled last year in 632 recalls. In comparison, nearly 16.4 million vehicles were recalled in 2012 in 581 actions.

NHTSA also rolled out a new app for Android devices that will provide users with free access to key safety information, including recalls and safety performance. The new Android SaferCar app joins the iOS app for the iPhone, iPad and iPod Touch released last year. It is designed to help consumers find recall information and vehicle safety information, including federal crash-test results.

Edmunds says: Car consumers should take note of the official new recall label and keep it in mind as they sort through their mail.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT