Feds Launch Distracted Driving Crackdown | Edmunds

Feds Launch Distracted Driving Crackdown


Just the Facts:
  • The first-ever national advertising campaign against distracted driving by the federal government was announced on Thursday.
  • The $8.5-million ad campaign coincides with a nationwide law enforcement crackdown in states with distracted driving bans.
  • "This campaign puts distracted driving on a par with our efforts to fight drunk driving or to encourage seatbelt use," said U.S. Transportation Secretary Anthony Foxx in a statement.

WASHINGTON — The first-ever national advertising campaign against distracted driving by the federal government was announced on Thursday.

The $8.5-million ad campaign coincides with a nationwide law enforcement crackdown in states with distracted driving bans. The campaign runs April 7-15.

"This campaign puts distracted driving on a par with our efforts to fight drunk driving or to encourage seatbelt use," said U.S. Transportation Secretary Anthony Foxx in a statement.

The new commercial shows the deadly consequences of distracted driving. A young driver is texting and talking to friends when she is involved in a crash with a large truck after she runs a stop sign. A police officer says if he had written her a ticket, she might still be alive.

The campaign is dubbed "U Drive. U Text. U Pay."

The National Highway Traffic Safety Administration estimated that 3,328 people were killed and an estimated 421,000 were injured in distraction-related crashes in 2012.

Currently, 43 states, D.C., Puerto Rico, Guam and the U.S. Virgin Islands ban text messaging for drivers of all ages.

Edmunds says: Turn off electronic devices and put them out of reach before starting to drive.

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