ST. LOUIS — College students and faculty at nearly 90 campuses in the U.S. can get behind the wheel of a Nissan Altima, Leaf and other Nissan vehicles at bargain rates, courtesy of a new partnership between the automaker and Enterprise CarShare announced on Tuesday.
Enterprise CarShare and Nissan are teaming up in a multi-year partnership that supplies Enterprise CarShare fleets on university campuses exclusively with Nissan vehicles.
In effect, the program gives students and faculty the chance to take extended test-drives of Nissan vehicles.
From now until December 31, Enterprise CarShare users on participating campuses can receive $5 hourly driving rates on all available Nissan models, which is an average savings of 40 cents per hour, Nissan said in a statement.
The Leaf is not available on all campuses.
Participating campuses include Arizona State University, Indiana State University, Vanderbilt University and Xavier University.
The rental program is expected to drive future car purchases, according to Nissan.
Citing a recent study by Enterprise, Nissan said 68 percent of millennial customers surveyed reported that they have considered purchasing a specific model of a car based on renting it. The respondents also said that a positive rental experience prompted them to start car shopping.
Participants in the Enterprise CarShare and Nissan program must have a credit card and a valid driver's license.
Edmunds says: Nissan expects that after a ride in one of its rental vehicles, it's a short step for students to a Nissan showroom and the automaker's New College Grad Program, which provides no-haggle pricing.