Edmunds.com Backs Motor City Renaissance | Edmunds

Edmunds.com Backs Motor City Renaissance


Just the Facts:
  • Edmunds.com joined the ranks of companies and individuals backing the rebirth of downtown Detroit on Wednesday by opening a new 5,000-square-foot satellite office and kicking off a grassroots effort to restore a local landmark.
  • "The opening of our new downtown location shows our renewed commitment to Detroit, the heart of the auto industry," said Avi Steinlauf, Edmunds.com CEO.
  • The Rebuild Detroit Brick by Brick Campaign by Edmunds.com seeks to restore Hart Plaza, a gathering spot on the Detroit River.

DETROIT Edmunds.com joined the ranks of companies and individuals backing the rebirth of downtown Detroit on Wednesday by opening a new 5,000-square-foot satellite office and kicking off a grassroots effort to restore a local landmark.

"The opening of our new downtown location shows our renewed commitment to Detroit, the heart of the auto industry," said Avi Steinlauf, Edmunds.com CEO. "We were inspired by Dan Gilbert's revitalization work and the enthusiasm Quicken Loans employees have for the city's resurgence. Our Detroit-based employees are very excited to be part of the downtown Detroit renaissance."

Gilbert is the Detroit native and Quicken Loans founder who is on a "missionary's quest" to remake Detroit, according to The New York Times.

The new Edmunds office, which relocated from a Detroit suburb, serves as a base for regional meetings and collaborations for the nearly 100 Edmunds.com employees in the eastern U.S.

The new space features an open office design created by Chris Mitchell of M+M Creative Studio.

The Rebuild Detroit Brick by Brick Campaign by Edmunds.com seeks to restore Hart Plaza, a gathering spot on the Detroit River located directly across the street from Edmunds' new Detroit office. Patrons' names will be inscribed on pavers that will be installed in the plaza.

Detroit is the largest American city ever to file for bankruptcy, but there are also signs of a growing resurgence as businesses like Quicken Loans and Edmunds return to the city from the suburbs.

Edmunds says: The hope, energy and potential for the Motor City can be renewed one brick at a time.

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