Ed Kenley Ford Corrals Car Shoppers With Unique Setting | Edmunds

Ed Kenley Ford Corrals Car Shoppers With Unique Setting


Just the Facts:
  • Ed Kenley Ford in Utah uses a unique approach for luring in buyers with its "E.K. Truck Corral," which houses the headquarters for the dealership's truck sales.
  • The building is separate from the dealership in a log cabin complete with a potbelly stove, bear skin and salespeople dressed as cowboys.
  • About 70-80 percent of the dealership's new car sales are made up of truck buyers.

LAYTON, Utah Making a customer feel comfortable is a top priority at Ed Kenley Ford. Sometimes it takes creating an inviting atmosphere for just the right touch.

The "E.K. Truck Corral" is just such a destination. It's a log cabin on the 8-acre Ed Kenley Ford property that's home to such inventory as the Ford F-150.

Separate from the main building, the log cabin is headquarters for the dealership's truck sales.

With a potbelly stove, a bear skin wall hanging and salespeople dressed as cowboys, truck buyers feel as if they're at a mountain escape. The approach is a good one, given that historians say the cowboy is an American folk hero.

About 70-80 percent of the dealership's new car sales are made up of truck buyers, Troy Arave, truck corral manager, told Edmunds.

"It's a way to differentiate ourselves from the other dealers," said Arave, who noted the mountains are about a half-hour drive away from the corral.

The cabin was built in 1993 based on some ideas from employees.

"We've had a fantastic response to the truck corral," he said. "It's all about the mountain lifestyle."

Edmunds says: This savvy dealership taps into a key part of the American psyche.

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