Lincoln will offer the Continental in four trim levels: Premiere, Select, Reserve and Black Label.
The Premiere front-wheel-drive model with a 300-horsepower 3.7-liter V6 engine starts at $45,485. The Premiere all-wheel-drive model is priced at $47,485. It includes ambient lighting, a 10-speaker premium audio system and adaptive HID headlights.
The Select front-wheel-drive model with the 3.7-liter V6 engine is priced at $48,440. The top-of-the-line Select all-wheel-drive model with a 335-hp 2.7-liter V6 engine is priced at $52,690. It includes 19-inch aluminum wheels, 10-way driver and front passenger heated seats and two rear-seat USB charging ports.
The Reserve front-wheel-drive model with the 2.7-liter V6 engine starts at $54,840 and tops out at $60,105 for the all-wheel-drive model with the 400-hp 3.0-liter V6. In addition to the standard features of the lower trim levels, Reserve models also get a blind-spot information system with cross-traffic alert, tri-zone climate control and a power rear sunshade.
The top-of-the-line Black Label front-wheel-drive model with a 2.7-liter V6 engine is priced at $63,840 and tops out at $69,105 for the all-wheel-drive model with the 3.0-liter V6 engine. Standard Black Label equipment includes 20-inch polished aluminum wheels, LED headlights and a Revel Ultima sound system.
Buyers can add several optional packages, including a $4,300 Rear Seat package, available on Reserve and Black Label models. It includes 40/20/40 split-fold seats, rear heated-and-cooled seats and a dual-panel moonroof.
A $3,105 Technology package bundles a long list of items, including adaptive cruise control with stop-and-go, a driver-alert system and a 360-degree camera.
A $695 Climate package features auto high beams, heated rear seats and a heated steering wheel.
A Revel audio system adds $1,130 to the bottom line, while 30-way Perfect Position seats are priced at $1,500.
Edmunds says: This new Continental is a crucial component of Lincoln's plan for revival. Now that the order banks are open, we'll get a good indication whether or not the company is headed in the right direction.