Consumers Get $100 To Test-Drive a Cadillac | Edmunds

Consumers Get $100 To Test-Drive a Cadillac


Just the Facts:
  • Car shoppers will get $100 for test-driving a Cadillac in a national promotion for the brand that runs through the end of April.
  • The offer is for consumers 21 and older, with a valid driver's license and proof of insurance, and who own a 2004 or newer non-GM vehicle.
  • If consumers don't own or lease a GM vehicle, Cadillac will give them a $1,500 incentive if they choose to buy a new Cadillac.

DETROIT — Car shoppers will get $100 for test-driving a Cadillac in a national promotion for the brand that runs through the end of April.

The offer is for consumers 21 and older, with a valid driver's license and proof of insurance, and who own a 2004 or newer non-GM vehicle.

If consumers don't own or lease a GM vehicle, Cadillac will give them a $1,500 incentive if they choose to buy a new Cadillac.

The $100 offer comes in the form of a Visa prepaid gift card that is not redeemable for cash. The test-drive lasts approximately 30 minutes.

Participants can get behind the wheel of several Cadillac vehicles, including the 2014 Cadillac ELR plug-in hybrid and the 2014 Cadillac SRX crossover vehicle.

GM began shipping the first 2015 Cadillac Escalades to dealers last week. Cadillac will launch the new 2015 Cadillac ATS Coupe this summer.

Edmunds says: A great way for Cadillac to get customers into showrooms.

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