Chuck George's Interstate Ford Gets Sales off the Ground With Drones | Edmunds

Chuck George's Interstate Ford Gets Sales off the Ground With Drones


MIAMISBURG, Ohio — Sometimes Chuck George's Interstate Ford reaches for the sky to give customers an extra incentive to buy a 2015 F-150, Fusion or other vehicle.

The dealership near Dayton, Ohio, recently offered a drone to anyone who bought a new car over a three-day period.

Owner Chuck George was strolling through Sam's Club one weekend in July and picked up several dozen drones, deciding on the spot that it would be part of a promotional-and-media campaign, Marketing Director Mark Stanton told Edmunds.

The quadcopters with camera cost about $100 each, but the buzz factor helped capture the attention of the area, more so than steak-knife sets, emergency road kits and gold-coin giveaways.

"Drones have been trending quite a bit in the news, what with our Kentucky neighbor shooting one out of the sky, and others interfering with the safety of air traffic," Stanton said in an e-mail.

"We simply added a measure of enticement for those already considering another vehicle, who also thought it might be neat to have their own quadcopter thrown in as extra measure," he added.

Edmunds says: Can a flying machine entice a shopper to buy a driving machine? One dealership thinks so.

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