The dealership near Dayton, Ohio, recently offered a drone to anyone who bought a new car over a three-day period.
Owner Chuck George was strolling through Sam's Club one weekend in July and picked up several dozen drones, deciding on the spot that it would be part of a promotional-and-media campaign, Marketing Director Mark Stanton told Edmunds.
The quadcopters with camera cost about $100 each, but the buzz factor helped capture the attention of the area, more so than steak-knife sets, emergency road kits and gold-coin giveaways.
"Drones have been trending quite a bit in the news, what with our Kentucky neighbor shooting one out of the sky, and others interfering with the safety of air traffic," Stanton said in an e-mail.
"We simply added a measure of enticement for those already considering another vehicle, who also thought it might be neat to have their own quadcopter thrown in as extra measure," he added.
Edmunds says: Can a flying machine entice a shopper to buy a driving machine? One dealership thinks so.