DETROIT — Chevrolet dealers are offering a new delivery program set to begin later this year that's sure to get car shoppers' pulses racing.
Customers will be able to take delivery of their vehicle at Daytona International Speedway and drive their first miles at the famed track.
Pricing and eligible vehicles will be announced later, Chevrolet said.
"We are determined to deliver exceptional service through our dealers and unique experiences that only Chevrolet can offer," said Alan Batey, president of General Motors North America and leader of Global Chevrolet, in a statement on Thursday.
The Chevrolet Delivery Center will be located in the Daytona International Speedway infield adjacent to Gatorade Victory Lane.
It will have "the familiar appearance of a neighborhood Chevrolet dealership," GM said.
Buyers taking advantage of the program will also receive a tour of the speedway, an on-track driving experience, a keepsake and paperwork that the vehicle was delivered and driven there.
The program is patterned after a similar one for Chevrolet Corvette buyers.
Those buyers can pay an extra $990 to take delivery of their vehicle at the National Corvette Museum in Bowling Green, Kentucky.
Edmunds says: Details are still being finalized on this program, but interested buyers should speak to their Chevy dealers about it later this year.