Can the 2015 Chevrolet Colorado Improve Your Love Life? GM Provides Answers | Edmunds

Can the 2015 Chevrolet Colorado Improve Your Love Life? GM Provides Answers


DETROITGeneral Motors is having some fun with its 2015 Chevrolet Colorado pickup truck marketing push, courtesy of videos that say driving a truck can make men more rugged and appealing.

Chevrolet's "You Know You Want a Truck" videos focus on real people in focus groups, online dating and the health-and-beauty aisle of a supermarket.

In one video, a guy named Kyle said that after driving the Colorado he is "no longer attracting really desperate girls."

Another video features "Truck Guy" deodorant, with a scent that seems to be appealing to men and women.

In the focus-group video, people are asked everything from what kind of pet a truck owner might have to how he would fare in the zombie apocalypse. Of course, he'd have a German Shepherd or a tarantula and would survive the living dead.

"The films are centered around the idea that there is an inner truck guy in everyone," said Paul Edwards, U.S. vice president of Chevrolet marketing, in a statement.

The Colorado began shipping to Chevrolet dealers in September.

Edmunds says: The Chevrolet Colorado is on a roll with clever advertising. It didn't hurt that the hapless regional manager now dubbed "Chevy Guy" who flubbed the handover of a Colorado to the World Series MVP turned into a media sensation overnight, either.

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