Brooklyn Decker, Olympics Help Launch 2015 BMW i Brand, 2014 3 Series | Edmunds

Brooklyn Decker, Olympics Help Launch 2015 BMW i Brand, 2014 3 Series


Just the Facts:
  • Car shoppers are getting a serious introduction to the new 2015 BMW i3 and i8 and the evergreen 2014 BMW 3 Series, courtesy of a major advertising push by the German brand.
  • The new "Opportunity Knocks" BMW 3 Series commercial starring actress Brooklyn Decker is part of BMW's regional advertising during NBC's broadcast of the Sochi 2014 Winter Olympics.
  • BMW's new i brand advertising campaign is designed to introduce American car shoppers to the new i3 electric hatchback and the i8 plug-in hybrid sports car.

WOODCLIFF LAKE, New Jersey — Car shoppers are getting a serious introduction to the electric 2015 BMW i3 and i8 and the evergreen 2014 BMW 3 Series, courtesy of a major advertising push by the German brand.

The new "Opportunity Knocks" BMW 3 Series commercial starring actress Brooklyn Decker is part of BMW's regional advertising during NBC's broadcast of the Sochi 2014 Winter Olympics. It warns about the dangers of lost opportunity, as illustrated by a young man who made the critical mistake of breaking up with a gawky version of Decker.

"Unlike the young man in the commercial who broke up with Brooklyn Decker, we want consumers to make the right choice the first time, especially when selecting their next vehicle," said Trudy Hardy, vice president of marketing for BMW of North America, in a statement on Monday.

BMW also officially launched the campaign for its i brand during the Sochi 2014 Winter Olympics. The BMW i3 is an all-electric vehicle made primarily of carbon fiber. The BMW i8 is a plug-in hybrid sports car. Both will go on sale in the U.S. in the second quarter of 2014.

The first U.S. television commercial for the BMW i is dubbed "Hello Future" and uses words from futurist Sir Arthur C. Clarke, author of 2001: A Space Odyssey.

The campaign kicked off during the opening ceremonies of the Olympics and will continue throughout the Olympics coverage and beyond.

Edmunds says: Clever commercials cause us to crave cars.

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