GREEN BAY, Wisconsin — To honor its 100th year in business, Broadway Automotive has asked its customers to submit photos of their vintage Broadway-purchased cars and trucks.
Those who provide the backstory on the photo by January 25 will be entered into a drawing for a $100 Broadway gift card, good for a future purchase, any part or a service visit, Dana Kohlbeck, marketing director, told Edmunds.
The description could include information such as who originally bought the car at Broadway or when the photo was taken. People may send their own photo or one from relatives and the dealership will post it on Facebook.
"This is about community engagement and awareness," Kohlbeck said. "We want them to share their stories."
The original post about the contest generated nearly 450 "likes," 51 "shares" and 20 comments. According to Facebook analytics, the post has been seen by nearly 37,000 people within a 20-mile radius of the dealerships, Kohlbeck said.
The impetus to this giveaway was a calendar the dealership created for 2016 featuring vintage photos of Broadway throughout its 100 years.
"Everyone seemed to really enjoy seeing the history, and it's a good way to get our brand in front of customers," Kohlbeck said.
Edmunds says: A picture-perfect centennial.