BRIGHTON, Michigan — Brighton Ford has made the dealership experience more convenient by adding a new store in its parts department. The shop carries a variety of snacks and drinks — everything from Ramen noodles to Reese's Peanut Butter Cups.
After noticing how often customers and employees left to grab a snack, Parts and Service Director Rex Thompson took a 10-foot-by-12-foot space in front of the parts counter and added shelving and coolers to accommodate a store, similar to a gas station's setup.
Since that move four years ago, the convenience store has been a hit.
The store has been making money since then, operating at a 40 percent profit, Thompson told Edmunds.
"The profits pay (the salary) for one employee to work here as a cashier," Thompson said. "Had we put in vending machines, we wouldn't have made any profits."
The store is adjacent to the customer waiting area, so often families with children wander in.
"Those with children seem to appreciate it because they're able to keep the kids happy buying some crackers for them," he said.
Over the years they've responded to customer requests, adding fresh fruit and milk, but Thompson discontinued those perishables.
"It wasn't selling," he said. "Now Pop-Tarts, they sell like crazy."
Edmunds says: This dealership rings up a winner with this idea.