BMW Snags Luxury Car Crown Back From Mercedes-Benz | Edmunds

BMW Snags Luxury Car Crown Back From Mercedes-Benz


DETROIT BMW ended 2014 as the top-selling luxury brand in the U.S. on the strength of such popular vehicles as the BMW 3 Series, 4 Series and X5 SUV.

BMW credited its strong showing to having "the right products that provide good value for the customer."

BMW sold 339,738 vehicles in the U.S. in 2014, 9,347 more than Mercedes-Benz.

Mercedes-Benz reported sales of 330,391 for 2014.

In 2013, Mercedes-Benz was the king of the U.S. luxury market, with 312,534 vehicles sold or 3,254 more than BMW. BMW sold 309,280 vehicles in 2013.

The two automakers reported December and year-end sales on Monday.

BMW said its best-performing vehicles in December included the 3 and 4 Series, up 16.3 percent to 19,464 units. The X5 was up 18.1 percent for the year to 47,031.

Mercedes-Benz said its annual volume leaders included the Mercedes-Benz C-Class, E-Class and M-Class model lines. The C-Class took the top spot with 75,065 units, followed by the E-Class at 66,400. The M-Class rounded out the top three at 46,726.

The Mercedes-Benz S-Class flagship sedan saw a yearly sales increase of 90 percent to 25,276 from 13,303 in 2013.

Lexus came in third behind BMW and Mercedes-Benz in the luxury sales race, selling 311,389 vehicles in the U.S. in 2014. The Lexus RX 350 was the most popular vehicle in the lineup last year.

Edmunds says: Kudos to BMW for grabbing the luxury sales crown. But car shoppers know that Mercedes-Benz, Lexus, Audi, Cadillac, Acura, Infiniti, Lincoln and others have it in the crosshairs for 2015.

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