SYRACUSE, New York — Bigger has translated to better for Bill Rapp Subaru customers.
The dealership has more than doubled in size since January after moving into the renovated spot of its former Nissan franchise, which it sold in October.
Not only does that mean more showroom floor for vehicles like the 2016 Subaru Legacy and Subaru Outback, but also it translates to more inventory, more service bays, an express-service department, a dedicated concierge to help visitors, a glass-enclosed children's play area visible from multiple angles and a lounge large enough to accommodate dog-toting customers.
"We put a dog bed and a dog bowl to make them comfortable in our customer lounge, too," Brian Rapp, Bill Rapp Subaru general manager, told Edmunds.
Because of the brand's love for pets, the dealership sees about five to 10 dogs a week with service customers, so including pets into the redesign was essential, Rapp said.
Rapp expects the upgrades will help it sell a projected 1,335 new Subarus in 2016, up from 1,027 in 2015.
He believes service department numbers will rise as well.
"Before it was renovated, we had about a two-week wait for appointments for things like oil changes and tire rotations, so we believe we'll get some of those people who went elsewhere because they couldn't wait," Rapp said.
"We're definitely seeing more cars through here," he said.
Edmunds says: Bill Rapp Subaru has taken its customers on a space odyssey — canine friends included — and the customers are responding positively.