ASHLAND, Ohio — Bill Harris Dealerships is honoring Memorial Day with a contest that gives a military hero a $100 gift card to an outdoor recreation store.
The person who nominates the soldier must then log onto the dealership's Facebook page and encourage family and friends to vote. The soldier that receives the most votes by midnight on May 25 wins the Fin Feather & Fur Outfitters gift card.
The winner will be announced at 2 p.m. EDT on May 26.
"This is our second year and we always have a great response on all of our military-themed contests," said Aaron Harris, general sales manager for the Chevrolet store, which is about 20 miles from Mansfield Lahm Air National Guard Base.
Voters are engaged and they have the dealership's name in front of them, Harris told Edmunds.
"The top three vote getters right now have more than 100 votes each," he said.
The contest is also a nod to the dealership's roots. Founder Bill Harris Sr., Aaron Harris' grandfather, is a retired Marine major.
"This contest is a good fit for us because of my grandfather's military career and because we believe in community outreach," Harris said.
Edmunds says: A salute to the military helps a dealership to expand its social-media presence.