Consumers Get Free Fuel in 2017 Nissan Leaf 'Kick Gas' Campaign | Edmunds

Consumers Get Free Fuel in 2017 Nissan Leaf 'Kick Gas' Campaign


It may seem counterintuitive, but the 2017 Nissan Leaf electric vehicle is being promoted in a new free-fuel campaign called "Kick Gas."

Nissan plans surprise "takeovers" of several gas stations in cities in Connecticut, Maryland, Massachusetts, New Jersey and New York to give complimentary fill-ups to customers while displaying the electric Leaf nearby. The idea, says Nissan, is to let consumers experience the freedom of not paying for gas so they can get an idea of what it's like to own an EV.

"Nissan pioneered the mass-market EV moment and is steadily building the EV charging infrastructure across the country. We're continuing that tradition by encouraging consumers to 'Kick Gas' and adopt an all-electric lifestyle," said Brian Maragno, director of Nissan EV Sales and Marketing, in a statement. "We're bringing the freedom of fuel-free driving that LEAF owners throughout the world know so well."

One of the first affordable battery electric models on the market, the Leaf has accounted for more than 100,000 sales across the U.S. And with an estimated range of 107 miles between charges, it was also responsible for helping relieve "range anxiety" on the part of many buyers. And it does so with a comfortable, smooth ride and reasonable handling.

Although Nissan was early to market with a low-priced EV, other competitors have emerged to offer consumers a wider choice of electric cars, some of which outperform the Leaf in a few key areas. The 2017 Chevrolet Bolt, for example, is able to go more than 200 miles between charges, as can the much-anticipated 2018 Tesla Model 3. And the 2017 BMW i3, with a range of 114 miles, provides better handling, a bit more style and a more upscale interior, albeit at a somewhat higher base price.

Local consumers can watch for their chance to take advantage of the "Kick Gas" promotion by following Nissan and #KickGas on Facebook, Twitter and Instagram. Those who get free gas can join the conversation by posting socially about their experience using the #KickGas hashtag.

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