The new sales tool will roll out by the end of the year to the first dealers, Audi said in a statement. In the future, the dealerships can use the headsets at a customer's home as a "mobile solution."
The headset showcases the entire model portfolio and all equipment combinations.
Shoppers can configure their dream car, take a peek in the trunk and try out infotainment systems.
"Hand in hand with our dealers, we are bringing digital innovations into the dealership in order to improve convenience and to provide even better advice," said Luca de Meo, member of the Audi AG board of management, in a statement.
Audi said it will be the first automaker to develop a dedicated retail software solution for virtual reality headsets.
Edmunds says: Audi dealers are about to take car shopping to an even higher level.