Audi Concept Car Previews New Design Direction: 2014 Los Angeles Auto Show | Edmunds

Audi Concept Car Previews New Design Direction: 2014 Los Angeles Auto Show


Just the Facts:
  • Audi will unveil a concept car at the 2014 Los Angeles Auto Show that previews a new design direction for the German brand.
  • A new emphasis will be put on "sportiness" and "lightweight design," according to Audi.
  • "Vehicle design is becoming an even stronger expression of progressive technology," Audi said.

INGOLSTADT, Germany Audi will unveil a concept car at the 2014 Los Angeles Auto Show that previews a new design direction for the German brand, the company said on Tuesday.

A new emphasis will be put on "sportiness" and "lightweight design," according to Audi.

"Vehicle design is becoming an even stronger expression of progressive technology," Audi said.

Audi confirmed few details about the concept car, except to say it "marks a new beginning in Audi Design — both exterior and interior."

An overhead teaser photo of the concept car triggered widespread media speculation that this is a new flagship model — perhaps a four-door coupe — that may slot in above the Audi A8 sedan.

The unnamed concept car is the work of Marc Lichte, the new head of Audi design who is a former senior Volkswagen designer. He worked on several of the most important VW vehicles in the past decade. They include versions of the Volkswagen Golf, Passat, Touareg and Phaeton.

Edmunds says: This concept car is not just a fantasy vehicle. It will have major implications for car shoppers who are seeking the best in German automotive design.

Leave a Comment
ADVERTISEMENT
ADVERTISEMENT