April Shaping Up To Be Strong Auto Sales Month | Edmunds

April Shaping Up To Be Strong Auto Sales Month


Just the Facts:
  • Edmunds projects that the industry's seasonally adjusted, annualized selling rate will surpass 16 million for the second consecutive month, as car shoppers flock to showrooms following a harsh winter.
  • "April's numbers suggest that car shoppers are still motivated to buy new cars," said Jessica Caldwell, an Edmunds senior analyst.
  • Several large dealership groups, including Sonic Automotive and Penske Automotive, report strong showroom traffic and sales in April.

SANTA MONICA, CaliforniaEdmunds projects that the industry's seasonally adjusted, annualized selling rate will surpass 16 million for the second consecutive month, as car shoppers flock to showrooms following a harsh winter.

"April's numbers suggest that car shoppers are still motivated to buy new cars, erasing any doubts raised by lackluster sales at the beginning of the year," said Jessica Caldwell, an Edmunds senior analyst. "The sales performance the last two months is more in line with what we projected for 2014 and there's every reason to believe that car shoppers will continue to keep this pace."

Edmunds' forecast of 1.4 million new cars and trucks sold in April would represent the best April volume since 2006.

Edmunds projects GM's market share will be 17.7 percent in April or 0.8 percent lower than April 2013. GM's performance is being closely watched since the automaker issued massive recalls for vehicles starting in February.

Shoppers in the market for a new car are encouraged to check out Edmunds.com's Deals of the Month page, where they can find some of the strongest available deals, including zero percent financing for 60 months on a new 2014 GMC Acadia or $1,500 cash on a 2014 Nissan Quest.

Several large dealership groups, including Sonic Automotive and Penske Automotive, report strong showroom traffic and sales in April.

Penske Automotive on Thursday reported the most profitable quarter in company history. Chairman Roger S. Penske said the group achieved "double-digit growth" in sales volume, revenue and profit.

Sonic Automotive reported record used-car sales in the first quarter.

Edmunds says: Automakers are set to release April sales figures on May 1 and the report is expected to be positive.

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