- The Alfa Romeo brand will be reinvented with a wide-ranging product line.
- Sedans, hatchbacks and SUVs will arrive in 2016-?18.
- Eight new models will share new rear-drive vehicle architecture.
AUBURN HILLS, Michigan — Alfa Romeo, which has yet to announce its first U.S. dealer, plans to market a wide-ranging product line by the end of 2018 that includes compact, midsize and full-size cars, two utility vehicles and what was labeled as a premium specialty model.
Fiat Chrysler Automobiles is allocating $7 billion to reinvent Alfa Romeo, which has seen its global sales plummet over the past several years. The goal is to rebuild sales from 74,000 last year to 400,000 in 2018.
In all, eight new vehicles will be developed, but the first of those won't arrive until late 2015, according to Alfa Romeo chief Harald Wester, who said the brand is being revived to target premium German makers. The aggressive product program was revealed in Fiat Chrysler Automobiles' 2014-‘18 business plan announced during the automaker's Investor Day activities here.
U.S. sales are expected to resume at the end of June, after an absence of nearly 30 years. Alfa Romeo dropped out of the United States in 1995.
The brand will kick off U.S. sales next month with one model, the Alfa Romeo 4C Launch Edition, which had been previously announced. The next model will debut about 16 months later. The eight models revealed in the 2014-‘18 business plan will be developed on the automaker's new rear-wheel-drive vehicle architecture. All-wheel drive will be available.
First off the new vehicle platform will be a midsize car that will go on sale in the fourth quarter of 2015. That will be followed by seven new models, debuting between 2016 and 2018. Two compact cars, a second midsize car and a large car will be developed, as well as two utility vehicles and what was labeled as a specialty model. The specific timetable for each model was not revealed.
The 4C Launch Edition debuting next month is a serialized, two-passenger coupe that will be equipped with a track package and extensive use of carbon-fiber materials. Production will be limited to 500 cars and each will carry a sticker price in the neighborhood of $70,000.
The base 4C will go on sale this fall, priced around $54,000. Specific prices will be announced shortly before the cars go on sale.
Alfa Romeo will be marketed here through selected Maserati and Fiat dealers.
Edmunds says: Alfa Romeo hopes to draw attention and buyers by offering a bit of everything.