Acura Is Tops in Automotive Mobile Site Study Ranking | Edmunds

Acura Is Tops in Automotive Mobile Site Study Ranking


Just the Facts:
  • Acura earned top marks in providing car shoppers with the best smartphone features and content in the J.D. Power 2014 Automotive Mobile Site Study released on Thursday.
  • Cadillac came in 2nd, followed by Porsche.
  • The study examines the features and content of automotive manufacturer and third-party mobile Web sites and their usefulness in the car-shopping process.

WESTLAKE VILLAGE, California Acura earned top marks in providing car shoppers with the best smartphone features and content in the J.D. Power 2014 Automotive Mobile Site Study released on Thursday.

Cadillac came in 2nd, followed by Porsche.

Edmunds.com was ranked among the top third-party automotive sites.

Kia and Lexus were at the bottom of the rankings.

The study examines the features and content of automotive manufacturer and third-party mobile Web sites and their usefulness in the car-shopping process.

A key study finding is that shoppers like to share when they've had a positive experience.

"When vehicle shoppers have a positive experience on an OEM or third-party site, they are more likely to share the content they find useful or interesting to others," said Arianne Walker, senior director of automotive media and marketing at J.D. Power, in a statement.

Auto shoppers using a smartphone are more likely to share vehicle information on social media when they have a satisfying online experience with an automaker or third-party auto site, the study found.

The study is based on 11,451 evaluations of automotive mobile Web sites from vehicle shoppers who intend to purchase or lease a vehicle within the next two years.

Edmunds says: Kudos to Acura for going to the head of the class in this critical area for car shoppers.

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