- What's new: Dozens of vehicles across Stellantis' 14 car brands, as part of a €60 billion plan to "accelerate growth and profit."
- Why it matters: North American-market brands are set to see a huge increase in models, with multiple value-focused additions to Ram and Chrysler in particular.
- Edmunds says: It's ambitious, but nobody likes big swings quite like Stellantis.
Stellantis Promises 60 New Products by 2030: More Rams, More Performance and More Value
Ram adds Dakota and Rampage, Chrysler finally grows, and a '90s sports car name is revived
Stellantis on Thursday unveiled a massive €60 billion plan that will see over 60 new models launch across the globe by the end of the decade. Dubbed "FaSTLAne 2030," the move will impact every one of the company's 14 brands, and for North American car buyers, the big news includes a focus on the affordable end of the market — with some serious SRT firepower mixed in for good measure.
Kicking off the news is a restructure around those 14 brands. Moving forward, four will be considered global brands: Jeep, Ram, Peugeot and Fiat. The big new launches will come with these badges on the nose, as some 70% of development investment heads their way. Pro One, Stellantis' commercial vehicle unit, is part of that sum too.
The rest of the brands are deemed regional or historic, including Chrysler and Dodge. And that's where the good news comes in.
Ram: Truck time
Stellantis' pickup and van brand will expand into more segments as well. After years of will-they-won't-they, Ram is finally locking in not only the revived midsize Dakota but also the smaller unibody Rampage. The Rampage debuted last year and is already on sale in other markets, while the Dakota will go toe-to-toe with the Toyota Tacoma. Both models will start under $40,000, while the latter will get a proper SRT treatment. We wouldn't put it past Ram to stick a V8 in that thing, à la Rumble Bee.
Remember the Ramcharger, the original name of the Ram 1500 REV range-extender? The badge will return on a large SUV, likely related to the Grand Wagoneer.
Chrysler: Three new SUVs
Chrysler will see the largest expansion, since that brand only has the Pacifica minivan (and its newly angular face). A production version of the Airflow concept — seen below — will arrive on the newly announced STLA One platform, landing in the crucial midsize SUV segment. Below it will slot the Arrow and Arrow Cross, two smaller models that could arrive under the crucial $30,000 mark.
Dodge: Small SUV, SRT halo model
Last but not least on the new model front is Dodge. With the unloved Hornet dead and buried, the performance brand will try again with another small SUV and another revived badge: GLH, or Goes Like Hell. Expect this to offer more performance than its competitors and, like many other new Stellantis models, come in under $40,000 to start.
Then there's Copperhead, a Charger-based "hyper muscle car" that we're sure will have more performance than any version of the Charger that's currently on sale, gas or electric.
These models will have to begin rolling out soon: Stellantis says the entire lineup will be either new or refreshed by 2030. By entering more segments, the goal is 35% sales growth by then. We look forward to properly sampling each and every one of them.







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