GOODWOOD, England — Rolls-Royce has released a photo of the eighth-generation 2018 Rolls-Royce Phantom luxury sedan undergoing development at the company's home here.
Pricing for the 2018 Rolls-Royce Phantom has not yet been announced.
The Phantom competes in the rarefied ultra-luxury market segment against such models as the Bentley Mulsanne.
Earlier this year, the British automaker revealed that it had begun testing new all-aluminum space-frame architecture, which can be built in varying sizes and ride heights so that it can serve as the basis for all future models beginning in 2018.
It's likely that the redesigned Phantom will be the first model to feature this platform when it starts arriving at Rolls-Royce dealerships in that year.
From the teaser photo, it seems that the basic shape of the car's sides will not be radically different from the current model and that the new Phantom's generous length and large doors will continue to spell ease of entry and rear-seat comfort.
As previously reported by Edmunds, in another announcement early this year, Rolls-Royce said that the Phantom Coupe and Drophead Coupe convertible would be discontinued when production of the current Phantom generation ends.
Although that announcement prompted some speculation that the entire Phantom line might be on the chopping block, in this latest announcement Rolls-Royce put those rumors to rest.
"To paraphrase Mark Twain, reports of Phantom's death are greatly exaggerated," said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, in a statement. "I am proud and excited to confirm that a new Phantom is on the way — and it will be a contemporary and beautiful Phantom befitting of its role as the flagship of global luxury."
Edmunds says: Shoppers in the market for an ultra premium luxury sedan might want to contact their Rolls-Royce dealer to stay up to date on the new Phantom's development.