ROCKLEIGH, New Jersey — The all-new 2017 Volvo S90 flagship sedan will stand apart from competitors including the Audi A8 and BMW 5 Series since it will be the first in its class to offer semi-autonomous technology as standard equipment.
The S90 will feature Volvo's next-generation Pilot Assist, which allows the car to accelerate, decelerate, come to a complete stop and steer at speeds of up to 80 mph without the need for a pilot or "lead" car in front of it.
"Making semi-autonomous features standard in the S90 symbolizes Volvo's commitment to autonomous driving and our Vision 2020," said Lex Kerssemakers, Volvo Car USA president and CEO, in a statement.
Vision 2020 is Volvo's plan to make sure that no one is killed or seriously injured in a new Volvo by 2020.
Pilot Assist was first introduced on the 2016 Volvo XC90 SUV as part of an optional $1,800 convenience package. The original system works at speeds of up to 30 mph.
Such features are making their way into the hands of car shoppers.
Owners must pay a one-time fee of $2,500 to activate the self-driving software on newer models with the required Autopilot hardware, which includes a forward-looking camera, radar and ultrasonic sensors.
Edmunds says: A sure way to speed consumer acceptance of semi-autonomous technology is to offer it as standard equipment.