Pricing, powertrain offerings and technical specifications on the Levante were not disclosed.
Maserati showed off several exterior photos of the Levante, revealing a streamlined shape that the automaker said is "typical of a high-performance sports car."
"The design of the Levante features clear associations with the Maserati brand and its distinctive Italian character," Maserati said.
Standard features include an electronic suspension with controlled damping and air springs, all-wheel drive and an eight-speed automatic transmission. In other words, Maserati is offering buyers a sporty SUV with off-road credentials.
Maserati said the Levante name taps into the brand's heritage. It means "east" in Italian. The Maserati brothers moved their company to a bigger facility on Via Emilia Levante in Bologna in 1919.
The Levante will be built at Maserati's Miarafiori plant in Turin, Italy, not in Detroit as originally planned.
Edmunds says: Maserati enters the growing luxury-SUV fray, giving car shoppers even more choices.