TORRANCE, California — The 2017 Honda Ridgeline's return to the market will be celebrated in a Super Bowl commercial that focuses on the pickup's unique truck-bed audio system.
Sure to be a hit with car shoppers is the Ridgeline's 540-watt audio system that extends to the bed, the walls of which contain "audio exciters" or small devices that vibrate the surface to which they are mounted to generate sound. The devices take the place of traditional speakers to provide outdoor audio.
The Ridgeline also has an in-bed 400-watt power inverter.
As part of the Ridgeline launch and Super Bowl advertising offensive, consumers requesting additional information about the truck from Honda prior to its showroom debut can enter a sweepstakes for a chance to win a trip to "Camp Ridgeline," a ride-and-drive event on May 21 in San Antonio, Texas.
The Ridgeline Super Bowl commercial is dubbed "A New Truck to Love."
It illustrates how a rancher might use the truck-bed audio system and features sheep singing the classic Queen song "Somebody to Love."
Edmunds says: There's no reason for car shoppers to be sheepish about their interest in the 2017 Ridgeline. It promises to be one of the most exciting truck launches of the season.