DEARBORN, Michigan — The 2017 Ford F-150 pickup wants to be sure drivers know it's equipped with the new 10-speed automatic transmission, so the tachometer display includes numbers that light up as it accelerates through the gears.
Ford calls it a "launch countdown," although the direction in which the sequence actually goes depends on whether the truck is speeding up or slowing down.
As reported by Edmunds, the available all-new 10-speed transmission, introduced earlier this year and paired with Ford's second-generation 3.5-liter EcoBoost V6 engine, was designed to provide improved acceleration and better all-around performance compared to the six-speed unit.
To help keep customers entertained — and make sure they know what gear they're in — Ford has arranged the indicator numbers vertically along the right side of the tachometer where the driver can't miss them.
It's not exactly a new concept for the Dearborn automaker.
The six-speed automatic transmission has a similar gear-indicator display in the tachometer. But that only goes up to six.
Edmunds says: Ford's 10-speed launch countdown should prove both entertaining and useful.