Fiat said it is aiming to reach "new heights" with its "Free Like a Bird" video that uses an eagle to capture footage of the car.
Wyclef Jean provided the music for the unusual video that Fiat said is "co-directed by eagles." A tiny Sony Action cam was placed onto three white-tailed eagles during the shoot.
A second Fiat 124 Spider video is dubbed "No Blue Pill Needed." It is a take-off on Fiat's 2015 Super Bowl commercial "Blue Pill."
Fiat-Chrysler notes that the original "Blue Pill" commercial for the Fiat 500X SUV has over 30 million views on YouTube.
The Fiat 124 Spider shares a rear-wheel-drive platform with the redesigned 2016 Mazda MX-5 Miata convertible.
Edmunds says: The revival of the Fiat roadster after a nearly 50-year absence here gets a boost from two intriguing new videos.