AUBURN HILLS, Michigan — The all-new 2017 Chrysler Pacifica minivan is spotlighted in a new digital campaign featuring the "PacifiKids," a group of three surprisingly knowledgeable pint-sized automotive experts.
The first video in the campaign stars model and actress Brooklyn Decker, who drives the Pacifica as the young product specialists — Izzy (age 10), Miles (age 11) and Harper (age 8) — show how much they know about the minivan's features, especially the available technology.
"Let's not kid ourselves — we all know that when it comes to innovation and adapting to new technology, children hold a sizable advantage over adults," said Tim Kuniskis, head of Dodge, SRT, Chrysler and Fiat passenger car brands, in a statement. "Our new digital and social campaign introducing the PacifiKids playfully acknowledges this fact."
In addition to the digital campaign, the PacifiKids will be making appearances at a variety of family-oriented events throughout the summer explaining why the Chrysler Pacifica is, as Kuniskis said, "the perfect automotive tool for the family."
Edmunds says: When it comes to promoting a product, you can't go wrong with precocious children, and the PacifiKids certainly rank high on the cuteness scale.