2017 Chrysler Pacifica Ads Continue To Target Dads | Edmunds

2017 Chrysler Pacifica Ads Continue To Target Dads


AUBURN HILLS, Michigan — Moms are taking a backseat in a new round of commercials for the all-new 2017 Chrysler Pacifica minivan.

The ads ask the question: "What kind of man drives the Pacifica?"

The answer can be found in comedian Jim Gaffigan, a father of five and the "every man" in the campaign.

While driving his kids to soccer practice, making fast-food runs and dreaming about napping, Gaffigan extols the virtues of the Pacifica, which is on sale now at Chrysler dealerships. The campaign makes it clear the Pacifica is for dads who care about the safety and comfort of their family — even if they tend to complain a lot.

The automaker said the ads are "tongue-in-cheek," while highlighting the various features of the Pacifica, including a long list of safety items.

The Pacifica replaces the Chrysler Town & Country minivan and targets the Honda Odyssey, Kia Sedona, Nissan Quest and Toyota Sienna.

Edmunds says: This campaign makes it clear the Pacifica is not just for soccer moms.

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