The pricing on the base 2017 ATS sedan increased by $1,380 compared to the base 2016 model, while the 2017 ATS coupe reflects a price cut of $400. The price on the 2017 ATS-V sedan increased by $230.
The reason for the increase on the base 2017 ATS sedan is that Cadillac eliminated the base 2.5-liter four-cylinder engine. The 2.0-liter turbocharged four-cylinder engine is now the standard engine.
In addition, Cadillac streamlined the trim levels, Cadillac spokesman David Caldwell told Edmunds.
The new trim levels for ATS sedan and coupes are ATS, Luxury, Premium Luxury and Premium Performance.
"In general, we're adding about $2,000 worth of options to each trim level," Caldwell wrote in response to a query about the pricing strategy. "And the price for each trim level declines between $600 and $1,200."
For example, on the ATS Luxury sedan trim level, which is one step above the standard model, Cadillac is adding standard navigation, heated steering wheel, heated seats and a Bose Premium sound system. These used to be options on the Luxury trim level.
"The price moves down by $900 and the included new equipment represents more than $2,000 of added features," Caldwell said.
The 2017 ATS sedan and coupe will be offered with a Carbon Black sport package that will be available later.
It will be priced around $3,000 for the ATS and around $7,000 for the V-Series. Formal pricing on the Carbon Black sport package will be announced in July.
Other changes for 2017 include two new exterior colors and new wheels.
Edmunds says: Luxury shoppers in this segment should be aware of the new pricing strategy on the 2017 Cadillac ATS, which reflects several upgrades.